Challenged to inspire with a ‘shower experience’, the campaign encouraged more me-time and enjoyment in the shower. In the bathroom, we allow ourselves to let go and unleash our feelings to get in tune with ourselves – no matter how we are feeling. So we portrayed everyday moments in the lives of everyday people. Whether in a moment of frustration, or delight, a shower can transform our mood and we learn to celebrate beautiful moments with water.
#AllMyFeels consists of an inspiring trailer and emotional images. The campaign played out on all key social media channels across 42 international markets.