About Me
I’m Hanna, a Concept Creative and Copywriter based in Berlin, developing 360° projects for both German and international clients.
I craft engaging brand content across digital, print, and experiential platforms. Over the years, I’ve honed my skills in creating insight-driven concepts and compelling copy, helping brands connect meaningfully with their audiences. My expertise lies in managing complex client projects, collaborating with multidisciplinary teams, and bringing bold ideas to life that spark genuine engagement.
Fluent in both English and German, I’m passionate about using creativity to drive meaningful change, one campaign – or content piece – at a time.
Experience
SENIOR COPYWRITER
01.2024 - PRESENT | BERLIN
Concept development and copywriting for diverse brands. Developing cross-platform, social-first campaigns based on digital strategy and performance.
COPYWRITER
04.2022 - 12.2023 | BERLIN
Concept development and copywriting for diverse brands. Developing cross-platform, social-first campaigns based on digital strategy and performance.
FREELANCE COPYWRITER
08.2021 - PRESENT | BERLIN
Freelance copywriter for boutique agencies and Off One’s Rockers publisher. Regular writer for Numéro Magazine, Fräulein Magazine, and Intersection Magazine – interviewing artists and writing articles on the topics of culture, art, fashion and automotive.
CONCEPT CREATIVE & COPYWRITER
08.2019 - 08.2021 | BERLIN
Developing and executing creative concepts for global, digital campaigns. Writing and producing editorial content for social media, websites, blogs, and client platforms. All for diverse brands – ranging from automotive to lifestyle.
PHOTOGRAPHER & GRAPHIC DESIGNER
12.2016 - 12.2019 | SYDNEY & BERLIN
Concept development and execution of various freelance projects for bespoke businesses and artists, including photo shoots, branding, print, and motion graphics.
JUNIOR GRAPHIC DESIGNER
07.2016 - 11.2016 | SYDNEY
Creation and development of social media assets. Company branding and UI/UX design.
SOCIAL MEDIA AND MARKETING INTERN
05.2014 - 12.2014 | SYDNEY
Social media copywriting and development of national marketing campaigns for various brands and clients.
Awards
hansgrohe #AllMyFeels