The #hansfactor: 120 years of passion for water. From innovator to globally successful think tank: that is the story of Hans Grohe. His inventions revolutionised the bathroom industry. With his attitude as the company’s foundation, they set trends in the industry with quality products. The Hans Factor means never losing curiosity and always questioning the status quo. It is where tinkerers become inventors and freethinkers become visionaries, and new ideas become the blueprints for a sustainable tomorrow.
The #hansfactor campaign celebrated the 120 year anniversary whilst also telling the authentic, and sometimes quirky stories, that lead to global success.
Role: Creative Concept/ Copywriting Brand: hansgrohe Social Media + Landing Page Link: The #hansfactor