High performance driving is the DNA of AMG. MICHELIN is known for their impeccable standards. They also created the MICHELIN GUIDE – to highlight the best chefs around and give customers the opportunity to enjoy a drive and an extraordinary culinary experience. The matching levels of quality and performance makes AMG and MICHELIN the ultimate pairing. This shared mindset of high performance goes deeper than the brands philosophies. MICHELIN starred chefs and Mercedes-AMG engineers share an innate passion for their craft, the ambition to pioneer in their field and the drive to outperform themselves again and again.

This inspired the idea to bring MICHELIN starred chefs and AMG cars together in an exchange of ideas around their quest for high performance and what inspires them to constantly innovate.
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