CHALLENGE
With the launch of Audi’s new fully electric A6 e-tron model, we faced a unique challenge: to create a product film that brought the car’s cutting-edge features to life in a way that resonated emotionally with the audience. Our task was to develop a core film that highlighted key functionalities—such as fast charging, an immersive curved panoramic display, slim foldable virtual mirrors, and expansive cargo space—and to adapt this narrative into engaging social media cutdowns for Audi’s international platforms.

CONTEXT
Audi’s brand presence stands out for its luxury and a strong legacy built on “Vorsprung durch Technik”. To match this prestige, we needed to create characters and storylines that not only fit naturally within Audi’s world but also subtly wove in each feature’s real-world impact without overshadowing the car’s innovative technology.

CREATIVE SOLUTION
To achieve this, we developed a storyline-driven approach, crafting vignettes that demonstrated how the A6 e-tron’s features enhance everyday moments for a range of characters. From the convenience of ultra-fast charging that minimizes downtime, to the panoramic display’s immersive, intuitive feel, each feature was positioned as a seamless extension of the characters’ lifestyles, embodying Audi’s forward-thinking spirit.
By centering on the emotional value these technical innovations bring to customers, we ensured that the A6 e-tron’s story was not just about luxury, but about progress that genuinely enhances life.